Our strategy was to bulid a design system that was based on the idea of spaces. Spaces meaning a free area of expanse which consists of width (X), height (Y) and depth (Z). Spaces are in a sense another word for using modules but spaces allows for a more felixible system. This strategy left us with the challenge to explore and define what digital spaces are, how they relate, connect, animate and behave. This strategy left us with the challenge to explore and define what digital spaces are, how they relate, connect, animate and behave.

The design direction is inspired by swiss graphic design from the 1960’s where the focus was to create a strong system of typography, colors and compositions. Given that there is a vast amount of content the approach of the style is to define an editorial and timeless aesthetics with room for details using both layout, functionality and animation.

The design direction is inspired by swiss graphic design from the 1960’s where the focus was to create a strong system of typography, colors and compositions. Given that there is a vast amount of content the approach of the style is to define an editorial and timeless aesthetics with room for details using both layout, functionality and animation. All in all the design direction's most important function is to facilitate the content.